Marketing Support SweetEscape

Project Overview

Worked directly with the marketing team at SweetEscape to automate the synchronization between the company product list and multiple advertising platforms including Facebook, Instagram, and Google ads. This project was developed to streamline SweetEscape's digital marketing operations as the company expanded its product offerings and target markets. The marketing team was struggling to manually maintain consistent product information across multiple advertising platforms, resulting in inefficiencies and missed opportunities.

Project Requirements

• Automate synchronization between product catalog and advertising platforms
• Implement dynamic remarketing with personalized product recommendations
• Create comprehensive tracking for marketing campaign performance
• Develop a unified dashboard for marketing analytics

The Challenge

The main challenge was creating a system that could automatically synchronize product data, pricing, and availability across Google Ads, Facebook Ads, and other marketing platforms in real-time. Additionally, I needed to ensure users could seamlessly see consistent product information on both the website and ads with no discrepancies, while making the work of the marketing team more effective and productive.

The Approach & Solution

I developed an automated synchronization system that maintains a single source of truth for product data and pushes updates to all connected marketing platforms. The system includes custom API integrations with Google Ads, Facebook Ads, and Google Tag Manager, along with sophisticated event tracking for user interactions. I implemented dynamic remarketing capabilities with personalized product recommendations based on user behavior, ensuring a cohesive experience across all touchpoints.